1.Social media is easy to use
Everyone has their favourite and is using at least one social media platform. The last 5 years have reported an increase on social media usage in the UK, according to the Office for National Statistics, especially by the elderly and the youth.
2. Social Media Builds trust
Between you and your customers. It’s another means of communicating and building relationships with your customers. Social media marketing is generally seen as socialising instead of advertising making it easier for your customers to trust you.
It is easy to set up and integrate social media platforms to your website or communication channels and also benefits from instant feedback from your customers.
4. The “shareability” factor
Of social media is a huge advantage for marketing your service or products to the masses. Social media users are doing to work for you by sharing it amongst their friends and the web.
5. Reach more markets
You are not limited to the same industry, but through sharing information to the masses you can create a demand for your product with a market you may not have directly targeted before.
You can be more creative with marketing your product or service by using visuals like short videos and photos that don’t have to cost you an arm and a leg to produce.
7. 24/7 Service
You can be in contact with your suppliers, customers and competition 24 hrs a day and vice versa. Networking is made much easier and with the introduction to smartphones and tablets. Your customers are only a click away.
8.Word of mouth
Social media has enabled small businesses and individuals who previously only relied on word-of-mouth advertising to grow their business in the same way without a large marketing budget.
There are many social media channels to choose from to reach your market from Facebook, Twitter, Pinterest, Instagram, Google + to gaming sites like Minecraft or more specialised sites like Quora.
10, Results driven
Social media marketing, like all online marketing tools are measurable and it’s easy to see whether a social media strategy is having a positive effect on your business or the marketing goals that were set.